Bulk SMS for NGOs: reaching people responsibly
Many programme participants use basic phones, so SMS is often the only channel that reaches everyone. Handle their data with care.
Consent at registration
When you register participants, explain that you will send programme messages by SMS and record their agreement. Under the Data Protection Act their numbers are personal data; use them only for the purpose you explained.
Keep sensitive details out
Health, refugee or other sensitive status should never appear in an SMS. Phones are shared. Write "your group meeting" rather than naming a programme that reveals someone's circumstances.
Write for the reader
- Use the language people speak: Kiswahili, English or both in separate messages.
- Short sentences, one action, a date, time and place.
- Sign with your organisation's name so people trust the message.
Use the data in your reports
Delivery reports show how many people each message reached. Export them per campaign as evidence for programme monitoring and donor reports.