Bulk SMS for transport and logistics: practical tips
Couriers, logistics firms and matatu SACCOs send the same few messages every day. Done well, they cut calls to your branches and get parcels collected sooner.
What transport businesses send by SMS
| Message | When to send |
|---|---|
| Parcel received at branch, with collection code | As soon as it is booked in |
| Out for delivery | When the rider leaves the depot |
| Uncollected parcel reminder | After two or three days |
| Route, stage or timetable change | The day before, and again that morning |
| Member meetings and contribution reminders | One week before, with a reminder the day before |
Collection codes that stay safe
- Use a new code for every parcel. Never reuse codes.
- Send the code only to the receiver's number on the waybill.
- Ask for ID at the counter as well as the code.
- Leave the contents, value and full address out of the SMS.
Include the branch opening hours. It saves a wasted trip and a phone call.
Route changes and disruptions
Say what changes, from when, which routes or stages it affects and what passengers should do instead. Send it to the affected route group only, and follow up when normal service is back.
Customer numbers and privacy
Numbers given for a delivery are personal data under the Data Protection Act. Use them for that delivery and related service messages. Send offers only to customers who agreed to receive them, with a way to opt out.