Bulk SMS for clinics: reminders without risk
Appointment reminders are one of the most useful SMS a business can send. Because health information is sensitive, a few rules keep them safe.
Keep health details out of SMS
Health data is sensitive personal data under Kenya's Data Protection Act, and an SMS can be read by anyone holding the phone. Say "your results are ready", not the test or the diagnosis. Say "your appointment", not the department, when the department itself reveals a condition.
Appointment reminders that work
- Send the day before, with the date and time.
- Include a number to call or WhatsApp to reschedule.
- Sign off with the facility's name.
- For clinic days, send a reminder the day before and a short note on the morning.
Health campaigns need consent
Screening camps and new services are promotional. Send them only to patients who agreed to hear about them, and include an opt-out line in every message. Use a separate promotional sender ID on Safaricom if you send campaigns as well as reminders.
Move conversations to WhatsApp
Patients cannot reply to a sender ID. Put your WhatsApp number in reminders so they can confirm or reschedule; replies land in the shared chat.or.ke inbox for your front desk.