Comparison
AI Chatbot vs Rule-Based Chatbot: Which Fits Your Business?
Rule-based bots follow menus and keywords you write; AI chatbots understand free text. Compare cost, accuracy and set-up to pick the right one in Kenya.
7 min read
Automation & Flows
WhatsApp auto-replies and flows, without writing code
Reply instantly to common questions, guide customers with button and list menus, and run multi-step flows that collect details, then pass the chat to your team when a person is needed.
- No monthly fee
- Official WhatsApp Business profile
- Pay per message in KES
What you get
Keyword auto-replies
Match exact words, phrases or patterns and send the right answer every time.
Interactive menus
Send buttons and lists so customers tap instead of type, such as "Check prices", "Book" or "Talk to an agent".
Multi-step flows
Ask questions, save the answers as variables, call a webhook and personalise the next message.
Human handover
Pause automation for any chat so an agent can take over, and customers are never stuck in a loop.
How it works
-
Choose a trigger
Start from a keyword, a welcome menu or a Click-to-WhatsApp ad.
-
Add steps
Send messages, buttons or lists, ask questions and save the answers.
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Test and go live
Try the flow on your own phone, then switch it on for customers.
Great for
- A welcome menu that routes customers to sales, support or orders
- Qualifying property enquiries by budget and location
- Sending opening hours and directions on request
- Tracking which Click-to-WhatsApp ad each lead came from
Popular with
Guides and comparisons
All articlesExplainer
AI Customer Service Explained for Small Businesses in Kenya
What AI customer service is, how it answers WhatsApp and website chats from your own business information, where it goes wrong and how to start safely.
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Comparison
Best WhatsApp Business API Providers in Kenya (2026 Guide)
A fair comparison of WhatsApp Business API provider options for Kenyan businesses: going direct to Meta, global platforms and local providers, with criteria.
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Do I need a developer to build flows?
No. Flows are built from simple steps in the dashboard. Developers can optionally connect webhooks for advanced integrations.
Can automation and AI work together?
Yes. Keyword rules and flows handle predictable questions, and the AI assistant can pick up open-ended ones.
Can I stop the bot for one customer?
Yes. Pause automation on a single conversation and an agent can reply personally.
Ready to run sales and support from one inbox?
Create your free account today. When you are ready to go live, a one-off KES 2,500 setup connects your official WhatsApp Business profile, and then you only pay for the messages you send.
No monthly fee · Pay per message · Top up with M-Pesa