Explainer
Customer Segmentation Explained: Send the Right Message to the Right People
Customer segmentation means grouping contacts by shared traits so each message fits. Learn the main types, a worked Kenyan example and how to start.
6 min read
Email Inbox & Campaigns
Your business email: shared inbox and campaigns in one place
Connect any mailbox that supports IMAP and SMTP, such as the email that comes with your domain. Read and reply as a team, then send professional bulk emails with tracking, without paying for a separate mailing tool.
- No monthly fee
- Official WhatsApp Business profile
- Pay per message in KES
What you get
Shared email inbox
Read, reply, reply-all, attach files and save drafts, right next to your WhatsApp chats.
Templates and editor
Start from a library of ready-made templates and edit them in a visual editor.
Tracked campaigns
Schedule campaigns, personalise them with merge fields and see results for each recipient.
Clean lists
Bounced addresses are flagged and every campaign includes a one-click unsubscribe link.
How it works
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Connect your mailbox
Enter your IMAP and SMTP details once. Your email stays where it is.
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Build your list
Add or import email contacts, or bring in WhatsApp customers who shared an email address.
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Send and measure
Pick a template, personalise it, schedule it and follow the results.
Great for
- Monthly newsletters and product updates
- Quotes and customer emails handled by a shared team
- Welcome and follow-up emails for new customers
- Announcements to members, parents or partners
Popular with
Guides and comparisons
All articlesComparison
Email vs WhatsApp Marketing: Which Works Better for Kenyan Businesses?
WhatsApp gets read fast but costs more per message; email is cheap, long-form and lasts. Compare costs, rules and results to pick the right channel.
8 min read
Guide
How to Connect Your Business Email to a Shared Team Inbox (IMAP and SMTP)
Connect info@ or sales@ to a shared team inbox with IMAP and SMTP: the settings you need, the steps, common errors and how to stop two people replying.
7 min read
Which email accounts can I connect?
Any mailbox that supports IMAP and SMTP, such as the email that comes with your domain or web hosting.
Will my emails still arrive in my normal mailbox?
Yes. chat.or.ke reads your mailbox over IMAP, so your email stays where it is and your team can also work on it in chat.or.ke.
Do campaigns include unsubscribe links?
Yes. Every campaign includes a one-click unsubscribe link, and unsubscribed contacts are left out of future sends.
Ready to run sales and support from one inbox?
Create your free account today. When you are ready to go live, a one-off KES 2,500 setup connects your official WhatsApp Business profile, and then you only pay for the messages you send.
No monthly fee · Pay per message · Top up with M-Pesa