Bulk SMS for churches: good practice
SMS is the simplest way to reach every member, including older members without smartphones. A few habits keep it welcome.
Ask members first
Add a line to your membership form and visitor card: "I agree to receive church updates by SMS." Under Kenya's Data Protection Act, people's phone numbers are personal data, so collect them openly and use them only for what members agreed to.
What to send
- Service times and special services, sent a day or two before.
- Events, conferences and retreats, with a reminder the day before.
- Harambee targets and progress, with the Paybill or till number.
- Thank-you messages for contributions and pledges.
- Birthday wishes and pastoral follow-ups after a visit.
Use groups, not the whole list
Tag members by ministry, fellowship or location. A choir rehearsal notice should go to the choir, not the whole church. Fewer, relevant messages are read; constant broadcasts are ignored.
Kiswahili and mother-tongue messages
Kiswahili is written in the standard alphabet, so it normally fits the 160-character limit. Type messages directly instead of pasting from WhatsApp or Word, because curly quotes and emoji switch an SMS to Unicode and cut it to 70 characters.